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AI UTM Builder

UTM parameters are short tags you add to a URL to track where traffic comes from. They help attribute clicks and conversions by source and channel, so you can see which efforts actually work.

Base URL
Paste the destination URL you want to make trackable. We'll append UTM parameters.
AI UTM Generator
Describe what the link is for and let AI generate appropriate UTM parameters
UTM Parameters
Most teams use utm_source and utm_medium, sometimes utm_campaign. utm_term and utm_content are helpful for granular testing, but optional.
utm_source
Where traffic comes from
Required

This identifies the specific source of your traffic, such as a social media platform, email newsletter, or search engine.

Examples: twitter, newsletter, google

utm_medium
Marketing channel type
Required

This describes the general category of the traffic source, helping you understand which channels drive the most engagement.

Examples: social, email, cpc

utm_campaign
Specific campaign or initiative
Suggested

This helps you track performance of individual marketing campaigns, product launches, or promotional events.

Examples: launch_q3, black_friday, waitlist

Less Frequently Used

These parameters are used for more detailed tracking and A/B testing. They're optional but can provide valuable insights for specific use cases.

utm_term
Keywords for paid search
Optional

Used primarily for Google Ads and other paid search platforms to track which specific keywords are driving traffic.

Examples: react course, project management

utm_content
Creative variant for A/B testing
Optional

Used to test different versions of ads, emails, or other content to see which performs better.

Examples: banner_a, cta_variant_b, text_link

Your Trackable Link
Preview and copy the full URL.
Enter a valid base URL to see and copy your link.
Track UTM Performance with Saasco
Once you create links, Saasco helps analyze traffic, break it down by source/medium, and attribute conversions.

Go beyond basic counts. See which campaigns, creatives, and channels drive signups and revenue. Drill into cohorts and journeys without the pain of stitching tools together. Saasco is a full marketing suite for 100× less than traditional platforms.