Event triggers
Start from an action captured by your tracking implementation.
Saasco WorkflowsPart of your connected customer stack
Stay thoughtful. Even when you’re busy.
Build customer journeys from triggers, conditions, and actions. Turn repeatable follow-up into a system your team can see and improve.
$2 in free usage credits. Start with one app. Grow into the stack.Respond to real activity
Start from a tracked event in your customer journey.
Make timing intentional
Use delays and audience checks around your messages.
Repeat the thoughtful parts
Build a customer flow once and keep it visible.
Explore your connected customer stack
WorkflowsOne connected customer stack
A warm welcome. Every time.
Someone signs up
A real customer event
Say hello
Send your welcome email
Give it a moment
Wait two days
Make it relevant
Check your audience
Your follow-up keeps moving. You keep building.
Product illustration · Sample data
Built for businesses reaching millions. Trusted by seven-figure agencies.
Launch Agent
ThieveTHE WORK BEHIND THE WORK
The right message still needs the right moment.
A signup, a visit, or another meaningful event can create a useful opening. Keeping track of every one manually makes thoughtful follow-up hard to repeat.
Connect an event to the next action. Send an email, add a delay, and check audience criteria along the way. Keep the flow visible so your team can understand what happens next.
BUILT FOR THE WAY YOU WORK
A little thought up front. Better follow-through every day.
Turn customer events into clear, repeatable email journeys. A visual builder for triggers, sends, delays, and audience checks, with runs you can inspect.
01 / START WITH SOMETHING THAT HAPPENED
The right signal. The right first step.
Choose a tracked event and add entry conditions. A signup, a purchase, or a trial can start a useful follow-up. The journey begins with something your customer actually did.
- Tracked events as workflow triggers
- Customer conditions at entry
- One Time or Every Time frequency
Workflow trigger
WHEN THIS HAPPENSSigned UpTracked customer event
Subscribedistrue
Run frequency
Entry settings · Triggered by Signed Up with contact conditions.
02 / MAKE THE LOGIC LEGIBLE
A journey your whole team can follow.
Connect Send Email, Delay, and Audience Filter steps on a visual canvas. Give people time, check the properties that matter, and send the next campaign when the journey reaches it.
- Campaign-based Send Email actions
- Delays in minutes, hours, or days
- Explicit audience checks along the path
Available steps · Send Email, Delay, and Audience Filter.
03 / AUTOMATION WITH VISIBILITY
You set it up. You can still see what happened.
Inspect workflow runs and logs. Control repeat entry with maximum runs and a minimum delay. Activate, pause, or deactivate the workflow as your process changes.
- Run history and logs
- Maximum Runs and Minimum Delay controls
- Validation before a broken setup goes unnoticed
Workflow runs
ContactCurrent stepStatus
MCMaya ChenSend EmailCompleted
JLJames LewisDelay · 2 daysWaiting
ASAmelia ScottAudience FilterCompleted
OBOliver BrooksSend EmailCompleted
10:42:01Send Email completed10:42:02Delay scheduled · 2 daysIllustrative run history · Paused queues retain contacts for up to 24 hours.
THE DETAILS MAKE THE DIFFERENCE
Small steps. A more considered journey.
Audience conditions
Use customer criteria at entry and at explicit filter steps.
Send Email
Choose a campaign for the next message in the journey.
Flexible delays
Wait minutes, hours, or days before moving on.
Repeat-entry controls
Set frequency, maximum runs, and the minimum delay between runs.
Run inspection
Review execution and logs when you need to understand a journey.
PUT IT TO WORK
Make a repeatable moment feel thoughtful.
Choose a situation. See how the product helps you move it forward.
THE GOAL
Help a new customer take their first step.
- 1
Choose the event
Start the workflow from the signup event your app tracks.
- 2
Send a welcome
Add an email that explains the next useful thing to do.
- 3
Give it time
Use a delay before the next part of your sequence.
A clear welcome sequence that doesn’t depend on a manual reminder.
FROM IDEA TO FIRST RESULT
From one event to the next useful action.
Start with Workflows. Everything else can wait until you need it.
Get started free Explore the documentation- 1
Track the starting event
Make sure the customer action reaches your project with an identity.
- 2
Compose the journey
Add a campaign, a delay, and any audience conditions you need.
- 3
Activate and inspect
Turn it on and follow the first runs through the workflow.
FOR THE WAY YOU BUILD
Make customer journeys part of your own product.
Work with workflows, steps, and connections through the API. Inspect runs and their logs when you need to understand what happened, or build your own interface around the journey.
Explore the API schema/api/v2/projects/{projectId}/workflows/{workflowId}/runsEndpoint preview. The API schema documents authentication, parameters, and response fields.
ROOM TO GROW
Thoughtful
follow-up, on repeat.
Your project balance covers the actions performed. Email sends and other metered work are charged at their current usage rates.
Explore pricing One connected balance$2to get going
Free usage credits included.
Top up when you’re ready for more.
Which actions are available today?
Send Email, Delay, and Audience Filter. Combine them to send a campaign, give someone time to act, and check whether the next message is still relevant.
Can joining a list trigger a workflow?
Workflows start from a tracked event, with optional contact conditions. To start a journey when someone signs up, track that signup event. List membership alone does not trigger a workflow.
Can the same person enter more than once?
Yes, with Every Time frequency. Maximum Runs and Minimum Delay settings help control repeated entry.
What happens when I pause?
Pausing retains queued contacts for up to 24 hours. Review your timing before using a long pause as part of a live journey.
Are audience conditions continuously checked?
Conditions are evaluated at the steps where you add them. Place an Audience Filter after a delay when you want to check a customer’s latest details before continuing.
A little follow-through goes a long way.
Welcome someone properly. Follow up at the right moment. Let a useful process keep working while you focus on the next thing your customers will love.
Start with Workflows