Somewhere along the way, running a business became running a collection of software subscriptions.
One tool to understand your traffic. Another to remember your customers. Another to email them. Another to help them. Then a layer of integrations to make them agree on who a customer is.
The alternative looks tempting: build it yourself. AI makes that first version easier to imagine. But the first version is the beginning of the work. Someone still has to maintain the integrations, look after access, and keep the whole thing running.
We did the shared work.
Thousands of hours went into Saasco’s infrastructure and codebase. Making the tools connect. Keeping the running costs low. Building the pieces that many businesses need, so every business doesn’t have to build them again.
The result is a marketing and customer stack you can start with one app, then grow into. Analytics, CRM, email, support, workflows, and more. Connected around your customers.
THE PRINCIPLE WE COME BACK TO
Make your beer taste better.
If you run a brewery, your advantage is the beer. The taste, the experience, the reason people come back. Maintaining another customer database probably isn’t what makes it special.
Whatever your version of better beer looks like, we want you working on that. We’ll work on the stack.
Inspired by Jeff Bezos’s discussion of business focus at Startup School 2008 . This is our interpretation, not a verbatim quotation.Better economics by design.
We optimize for the cost of running things, then share that efficiency. Our pricing principle is running costs plus 20%. The running-cost portion pays for sending, storing, and processing. The margin pays for us to keep developing and maintaining the stack.
It is a practical trade: a shared engineering effort that lets you focus on your own business. You can inspect the current rates and usage calculator before getting started.
Build what makes you different.
We love building software. We also know not every piece of software needs to become your team’s responsibility. Keep your engineering time for the product, experience, and ideas that make customers choose you.
| The work | Build your own stack | Build on Saasco |
|---|---|---|
| Connecting customer tools | Your team builds and maintains the connections | A connected set of customer apps |
| Shared infrastructure | Your team operates the components | We maintain the shared stack |
| Your distinct product | Your team’s focus | Still your team’s focus |
| Ongoing cost | Infrastructure plus your maintenance effort | Metered usage at published rates |
Start with one useful thing.
You don’t have to move your whole business on day one. Track your first event. Bring in your customer list. Send an email worth opening. See what a connected stack can do for you.
Every new project starts with $2 in usage credits. A little room to explore. A real foundation to build on.
Start your next chapter